Where Your Royalties Are Invested

Since 1990, Renegade Classics has built its reputation through strategic marketing across retail locations, print catalogs (launched in 1993), and digital platforms (pioneering online leather sales in 1995). We were trailblazers in e-commerce with our first shoppable website featuring over 90 pages—a foundation that's only expanded over the decades.

Our iconic 48-page full-color catalogs remain marketing powerhouses, with nearly one million copies distributed nationwide since 1990. We release 1–3 updated editions annually, showcasing new arrivals and top sellers. Meanwhile, our website offers an even broader selection—typically 2–3 times more products, plus online-exclusive items.

The Renegade Classics marketing machine operates at full throttle. Our nationwide email campaigns—2 to 3 times weekly—highlight new collections, promotions, and essential brand updates. In Myrtle Beach, we invest in billboards, seasonal radio and TV ads, and vendor booths at the legendary Myrtle Beach Bike Week events each May and October. These efforts are complemented by sponsorships of top motorcycle event platforms and active participation in charity initiatives that resonate with the biker community.

We maintain an extensive inventory of approximately 7,000 SKUs, supported by professional product photography and rich descriptions. Our digital marketing strategy includes targeted search engine ads, retargeting campaigns, and active engagement on Facebook, Instagram, YouTube, and TikTok through dynamic live videos. In addition, we’ve forged partnerships with marketplace giants like Amazon and eBay to broaden our reach and accessibility.

Since rebranding as Renegade Classics in 1990, we’ve protected our brand aggressively, securing our USPTO trademark in 2022 and actively pursuing infringement cases. Your royalties help preserve this valuable brand equity for all franchisees.

Your royalties power this comprehensive ecosystem—from traditional and digital advertising to brand protection and product innovation. They don't just keep the engine running—they keep it roaring, helping Renegade Classics remain the gold standard in motorcycle apparel and gear.