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THE FRANCHISE APPEAL

MARKETING

Strong Social Media and Marketing Presence
Renegade Classics has built a solid reputation through consistent and engaging social media marketing that highlights its full range of motorcycle apparel and accessories. Over the years, this ongoing effort has helped strengthen the brand’s connection with customers. Renegade Classics also shares expert tips and styling advice through platforms like YouTube to support and educate their community.
Professional Product Photos and Videos
Renegade Classics maintains a vast library of high-quality product images and informative videos available exclusively to franchise partners. These resources are designed for in-store displays and local marketing campaigns. Franchisees are required to use only approved visuals provided by the franchisor to ensure brand consistency. Select franchisees may also have the opportunity to feature a Renegade Classics spokesperson in promotional content.
Model Store as Inspiration
The ideal Renegade Classics franchise location ranges from 1,500 to 3,000 square feet, offering a well-rounded showcase of products. Their flagship store, located on a busy street in a popular area, serves as a prime example of what a franchise can achieve. This store features unique touches such as themed mannequins, creative lighting, engaging video displays, and interactive props that enhance the shopping experience. Additional amenities like comfortable seating areas and special service options add to the welcoming atmosphere. The main corporate facility includes retail space, office areas, and warehouse storage, providing a strong backbone for franchise operations.

INDUSTRY

Growth Potential
Renegade Classics is set up for steady growth and expansion. The leather apparel and accessories market remains a niche but promising sector, especially in areas that don’t yet have a quality retailer offering premium motorcycle gear and leather goods. This creates a great opportunity for investors interested in opening a brick-and-mortar franchise in a location they know well.
Opportunities for Expansion
With proven business strategies honed over the years, Renegade Classics aims to grow by adding more locally owned physical stores. The idea is simple: the more storefronts there are, the stronger the brand becomes. This, in turn, boosts online sales and builds a loyal customer base.
Why Brick-and-Mortar Still Matters
While online shopping in the U.S. continues to grow by about 5% annually, smaller independent brands often get overshadowed by large corporations and foreign sellers flooding the market. This leaves plenty of room for physical stores to thrive, especially in leather goods retail, where customers want to see, touch, and even smell the products. As any leather enthusiast will tell you, the scent and feel of real leather are part of the experience. It all comes down to the four F’s: fashion, fit, feel, and the fun of owning a Renegade Classics franchise, making it a unique and rewarding business choice.
Registered Trademark
Renegade Classics proudly holds a registered trademark on its brand name, ensuring exclusive rights and protection against unauthorized use. This trademark reflects decades of building a trusted identity in the leather and biker apparel market.
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Exclusive Leather Gear
Our franchise system offers a unique collection of private-label motorcycle apparel and accessories designed exclusively by Renegade Classics. We combine in-house production with trusted factory partnerships to guarantee top-notch quality, timely delivery, and the ability to fulfill large orders without compromising standards. Our products are one-of-a-kind and not available anywhere else.
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COMMISSIONS

Earn Passive Income: Franchisees can earn commissions on online sales made to customers within their territory, all without extra effort. These commissions accumulate as credit toward future inventory purchases, making it a win-win for franchise owners.

Special Order Convenience: When items are out of stock, franchisees can easily place special orders at checkout, shipped directly from Renegade Classics to the customer. This feature helps prevent lost sales and allows franchise owners to leverage the corporate website and catalog to boost special order sales.
MANAGEMENT

Dedicated Franchise Support: A team of experienced professionals is always ready to assist franchisees. This includes retail and operations managers who help with product selection, market trends, ordering, drop-shipping, and special orders to ensure smooth daily operations.

Expert Leadership: Renegade Classics benefits from decades of leadership experience in the leather and motorcycle apparel industry. Our management team brings deep knowledge of style, sourcing, and business growth, supported by expertise in retail design and visual merchandising, ensuring franchisees receive comprehensive guidance.
REPUTATION

Strong Brand with a Devoted Following: Renegade Classics has built a trusted name in the motorcycle apparel and leather goods industry over the past decades. Known for quality and style, our brand has earned a loyal community of customers who appreciate authentic, durable gear designed for riders and enthusiasts alike.

Diverse Customer Base: While our core audience is motorcycle riders, Renegade Classics also attracts fashion-forward customers seeking rugged yet stylish leather apparel and accessories. From functional riding gear to everyday wear like jackets, boots, belts, and bags, our products serve both practical needs and lifestyle choices.

Wide National and Global Reach: Thanks to our growing online presence, Renegade Classics serves customers across the country and around the world. Franchise owners benefit from this broad brand awareness, especially in prime, high-traffic locations where our reputation draws visitors and boosts sales potential.

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ADDRESS

DESIRED TERRITORY

RESOURCES

EXPERIENCE

FRANCHISE COSTS

Initial Investment Overview

The largest portion of your franchise investment typically goes toward inventory, which can be adjusted based on your store’s size and budget. While costs related to building upgrades and location preparation vary depending on square footage, site, and local labor rates, and are not included here, below is a list of essential estimated expenses to help you understand the typical upfront investment needed to launch your franchise.

Item K-PLAN SILVER PLAN GOLD PLAN
Inventory $40,000 – $80,000 $150,000 – $200,000 $250,000 – $400,000
Walls $1,000 $3,500 – $7,000 $6,000 – $12,000+
Floors $250+ $5,000 – $10,000 $10,000 – $20,000+
16′ POS Kiosk $10,000+ $10,000+ $10,000+
Racks $1,000 $2,500 – $8,000 $8,000 – $20,000+
Signage $4,000 $8,000+ $8,000+
Video Surveillance $1,750 $5,000 $5,000
In-Store Video $500 $500 $500
Marketing $5,000 $12,000+ $15,000+
Mannequins $500 $2,000 $3,000
Other $500 $500 $500
POS & Computers $1,000 $1,500 $1,500
Total Estimate $65,000 –
$105,000+		 $181,000 – $265,000+ $317,000 – $498,000+
With Franchise Fee $________ $________ $________

Inventory

Your starting inventory will depend on your focus—whether your store caters more to fashionable riders or die-hard bikers. The local climate also plays a role in determining product selection.

Interior Walls

We estimate the cost to include 2×6 gridwall panels mounted on finished surfaces (painted, textured, or wallpapered). These create a clean and versatile space to display your gear.

16′ POS Kiosk

This center island serves as the retail hub. Carpeted and raised, it features eight black ¾-view showcases in an octagonal layout, two register stations, and two customer access points. The K-Plan version may include an overhead frame for extra displays.

Display Racks

Includes straight bars, four-way racks, and tiered racks built to showcase apparel, purses, and accessories in an organized, high-impact way.

Exterior Signage

A channel letter sign featuring the Renegade Classics logo will identify your store loud and clear. Size depends on your storefront and city codes. Optional gooseneck lighting adds classic biker charm. The K-Plan may include a smaller or two-sided version.

Video Surveillance

Security is essential. This estimate includes cameras to monitor merchandise and team activity. The franchisor must be granted limited access to this system.

In-Store Video Screen

This ceiling-mounted screen displays promotional content in a continuous loop—from product videos and how-tos to franchise support clips and in-store deals. Content is curated by the Renegade Classics team.

Marketing Launch Kit

Covers everything from your grand opening campaign to setting up social media pages, local radio and TV ads, and optional billboard placements. First impressions matter—and this kit helps you make a bold one.

Mannequins

Includes two full-size male mannequins, two full-featured female mannequins, one plus-size mannequin, plus busts and form hangers for versatile merchandising. K-Plan setups may use busts only.

Operational Essentials

Includes hangers, sign holders, shopping bags, paper supplies, and other items you’ll need to keep daily operations running smoothly.

Point of Sale & Computers

Estimate includes 2–4 systems: up to two POS register computers with receipt printers, cash drawers, and card readers; one back-office system with required software, laser and color printers; and a kiosk system for customer browsing. The kiosk system can be a repurposed computer mounted on a counter.

What’s Not Included

  • Rent or mortgage for your location
  • Interior build-out or remodeling
  • Utility services
  • Ongoing property upkeep

How the Investment Works

Franchisees purchase all fixtures and materials from approved vendors. Inventory is ordered directly through Renegade Classics. It’s essential to coordinate all purchases around your target Grand Opening date, some products may require extra lead time for production or delivery.

REASONS TO BUY FROM US

Lifetime Warranty
Free Shipping
Easy Return Policy
Satifaction Guaranteed
Moneyback Guarantee