Marketing
Strong Social Media and Marketing Presence
Renegade Classics has built a solid reputation through consistent and engaging social media marketing that highlights its full range of motorcycle apparel and accessories. Over the years, this ongoing effort has helped strengthen the brand’s connection with customers. Renegade Classics also shares expert tips and styling advice through platforms like YouTube to support and educate their community.
Professional Product Photos and Videos
Renegade Classics maintains a vast library of high-quality product images and informative videos available exclusively to franchise partners. These resources are designed for in-store displays and local marketing campaigns. Franchisees are required to use only approved visuals provided by the franchisor to ensure brand consistency. Select franchisees may also have the opportunity to feature a Renegade Classics spokesperson in promotional content.
Model Store as Inspiration
The ideal Renegade Classics franchise location ranges from 1,500 to 3,000 square feet, offering a well-rounded showcase of products. Their flagship store, located on a busy street in a popular area, serves as a prime example of what a franchise can achieve. This store features unique touches such as themed mannequins, creative lighting, engaging video displays, and interactive props that enhance the shopping experience. Additional amenities like comfortable seating areas and special service options add to the welcoming atmosphere. The main corporate facility includes retail space, office areas, and warehouse storage, providing a strong backbone for franchise operations.
Industry
Growth Potential
Renegade Classics is set up for steady growth and expansion. The leather apparel and accessories market remains a niche but promising sector, especially in areas that don’t yet have a quality retailer offering premium motorcycle gear and leather goods. This creates a great opportunity for investors interested in opening a brick-and-mortar franchise in a location they know well.
Opportunities for Expansion
With proven business strategies honed over the years, Renegade Classics aims to grow by adding more locally owned physical stores. The idea is simple: the more storefronts there are, the stronger the brand becomes. This, in turn, boosts online sales and builds a loyal customer base.
Why Brick-and-Mortar Still Matters
While online shopping in the U.S. continues to grow by about 5% annually, smaller independent brands often get overshadowed by large corporations and foreign sellers flooding the market. This leaves plenty of room for physical stores to thrive, especially in leather goods retail, where customers want to see, touch, and even smell the products. As any leather enthusiast will tell you, the scent and feel of real leather are part of the experience. It all comes down to the four F’s: fashion, fit, feel, and the fun of owning a Renegade Classics franchise, making it a unique and rewarding business choice.
Renegade Classics proudly holds a registered trademark on its brand name, ensuring exclusive rights and protection against unauthorized use. This trademark reflects decades of building a trusted identity in the leather and biker apparel market.
Our franchise system offers a unique collection of private-label motorcycle apparel and accessories designed exclusively by Renegade Classics. We combine in-house production with trusted factory partnerships to guarantee top-notch quality, timely delivery, and the ability to fulfill large orders without compromising standards. Our products are one-of-a-kind and not available anywhere else.
Commisions
Earn Passive Income: Franchisees can earn commissions on online sales made to customers within their territory, all without extra effort. These commissions accumulate as credit toward future inventory purchases, making it a win-win for franchise owners.
Special Order Convenience: When items are out of stock, franchisees can easily place special orders at checkout, shipped directly from Renegade Classics to the customer. This feature helps prevent lost sales and allows franchise owners to leverage the corporate website and catalog to boost special order sales.
Management
Dedicated Franchise Support: A team of experienced professionals is always ready to assist franchisees. This includes retail and operations managers who help with product selection, market trends, ordering, drop-shipping, and special orders to ensure smooth daily operations.
Expert Leadership: Renegade Classics benefits from decades of leadership experience in the leather and motorcycle apparel industry. Our management team brings deep knowledge of style, sourcing, and business growth, supported by expertise in retail design and visual merchandising, ensuring franchisees receive comprehensive guidance.
Reputation
Strong Brand with a Devoted Following: Renegade Classics has built a trusted name in the motorcycle apparel and leather goods industry over the past decades. Known for quality and style, our brand has earned a loyal community of customers who appreciate authentic, durable gear designed for riders and enthusiasts alike.
Diverse Customer Base: While our core audience is motorcycle riders, Renegade Classics also attracts fashion-forward customers seeking rugged yet stylish leather apparel and accessories. From functional riding gear to everyday wear like jackets, boots, belts, and bags, our products serve both practical needs and lifestyle choices.
Wide National and Global Reach: Thanks to our growing online presence, Renegade Classics serves customers across the country and around the world. Franchise owners benefit from this broad brand awareness, especially in prime, high-traffic locations where our reputation draws visitors and boosts sales potential.
