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The Renegade Classics Motorcycle Clothing Company was launched in Fresno, California, back in 1990 by Kent and Debbie Mortimer. Their idea was to create a store that catered exclusively to the Harley, Cruiser and V-Twin Biker market, offering high quality goods at reasonable prices. Even though their Fresno store was in a hard to find location and had no visibility from a major street, "bikers" found it and word spread of their great prices on "Biker" essentials and the high quality clothing they designed and manufactured. Their reputation grew further by their presence at many runs and events in Northern California and their own store parties and events.