As our brand grew, we identified critical characteristics of the ideal territory for a Renegade Classics® store. Some areas won’t support a store. Some markets will easily support two stores. These are not the only geographic, demographic and economic criteria for success. But they are critical.
The Ideal Territory
A population of 300,000+ within a 25-mile radius of the store
Weather patterns that allow motorcyclists to ride the majority of the year
The presence of an active, vibrant biker community
Multiple motorcycle dealerships that are doing well
The presence of a military base is a ‘plus’
If you are thinking about owning a Renegade Classics® store, it is crucially important that you do your own research to find out if the market in which you are considering operating your store has the characteristics necessary to increase your likelihood of success.
These are not the only geographic, demographic and economic criteria for success. But they are critical.
When these critical conditions are not present in a local market, the odds are stacked against the new owner. The Renegade Classics® team would advise AGAINST trying to open a store in such a market.
If you believe the market of your choice has all these characteristics, click here to find out more about opening a Renegade Classics® store.