A HOT MARKET
The U.S. motorcycle market in explosive figures
1.9 million
Projected bike sales in the U.S. in 2018
161,658
Harley-Davidson bikes sold in 2016
$6 billion
Manufacturer revenues in 2016
14%
Female motorcycle owners
$85,000+
Average income of biker households
4 in 5
Bikers invest into aftermarket add-ons
40%
Motorcycle owners are 50+
8 million
Motorcycles registered in the U.S.