A HOT MARKET

The U.S. motorcycle market in explosive figures

1.9 million

Projected bike sales in the U.S. in 2018

161,658

Harley-Davidson bikes sold in 2016

$85,000+

Average income of biker households

4 in 5

Bikers invest into aftermarket add-ons

$6 billion

Manufacturer revenues in 2016

14%

Female motorcycle owners

40%

Motorcycle owners are 50+

8 million

Motorcycles registered in the U.S.